Small Business Help And Training

The Micro Business Strategy

About the micro-business strategy for the internet entrepeneur.


The micro-business strategy is one of the simplest approaches to making money on the web. many people who would otherwise be stuck in boring lifestyles,have, starting with limited budgets, built enviable incomes.

Used extensively by the web marketing community, the micro-business strategy makes it possible for every day folk to compete with online mega businesses.

As you study this Drop Ship Guide you will learn how incredibly inexpensive it is to start up a micro-business using drop shipping.

And you will further see that you do not have to join drop shipping programs, pay consultants, by systems and software to get yourself up an online.

Because of these remarkably low expenses a micro-business is particularly appropriate for someone who is considering an Internet business and just wants to try his hand had a business startup to see what it's like. And it is also particularly appropriate for someone who is unemployed or underemployed and does not have cash to waste but has, perhaps, extra time that can be used to start up a micro-business.

The concept of the micro-business is quite straightforward. The micro-business can be defined as an economic activity, set up with minimal investment of cash, pursued to generate a regular stream of income.

In general it is a sweat equity activity that relies on the determination of its owner for survival. For the most part it is characterized by single or small family ownership.

In an off-line environment, a micro-business owner most often does all the work. As such the owner may be limited to a single stream of income due to the limited time that that individual has.

Online, however, where the sales and delivery process can be automated, using drop shipping a micro-business owner can choose to build one or two streams of income or a network of many independent streams of income that, if properly managed, can drive significant income levels.

The micro-business owner is typically a mover and shaker with a lot of heart and desire but with few resources. That person possesses a willingness to learn and apply himself, to try, one who after he falls flat on his face gets right back up and back in the race. Though he has limited or no business experience, he is not willing to accept the status quo or life as it was dumped upon him. He is one who changes rather than asks for change. He is a shepherd who is willing to fight the wolves rather than to ask for protection by shepherds.

The typical online micro-business model uses a micro-websites that are inexpensive, simple and tightly focused on a single keyword or product. And if goods are sold, drop shipping for order fulfillment is used because it automates time wasting tasks and the requirement to own inventory.

The micro-business owner sells using micro-websites also known as micro-sites. Micro-sites consist of as few as five to ten pages of descriptive content and are based on WordPress content management systems or other disarmingly simple templates. The startup costs for an income stream using one of these systems are generally less than $10 plus the owners work. Technical knowledge is not necessary much beyond that of cutting and pasting ability.

People who use micro-websites have an advantage over most beginners because beginners, on the advice of some web guru, who makes more money selling a big site than a micro-site, or in an effort to offset their lack of knowledge of marketing, tend to build larger, more complex, multi-product websites. They justify excessive costs by incorrectly assuming that a large complex website will sell in despite of their lack of marketing ability.

But, when it comes to search engine position and buyer response, these unfocused websites cannot compete with the micro-site that is tightly focused on a particular keyword.

The reason is simple. When people go to the Web to search for a product or information, they have very specific goals in mind and they want instant relevant information. For example, if someone search for a “super camera can”, want to be taken to a site that focuses on “super camera cans” and not some mega site filled with many other offers.

And the search engines recognize this. To keep people returning to their search engines, they design their search engine algorithms to move the focused websites to the top positions so that search engine users get relevant information.

And because the focused website is at the top it gets more visitors and the owner should make more money.

So it is a savvy marketer that builds the focused micro-site.

Such marketers also rely on drop shipping so that they do not have to be involved in any way in the order fulfillment process.

This results in essentially an automatic system and frees the marketer to go forward with another micro-site selling a different product or providing different information. The result is a second stream of income.

We emphasize that even though the sites are small you still have to complete your sales funnel, do product research, choose products to avoid the competition, find a reliable drop ship supplier, choose the proper selling platform or content management system and then, of course, do the marketing.

It is not the purpose of this page to cover in detail these processes. They are covered in the Drop Ship Guide.

In that book we take you through the process necessary to create your micro-business using drop shipping. In other words we will show you what you have to do to create your sales funnel, how to do your product research and choose products that allow you to avoid the competition rather than hitting it straight on, how to find a reliable drop ship supplier for the product that you have chosen, how to choose from the many selling platforms. And then we will show you, step-by-step, how to put a micro-site using drop shipping on line using the product that you have chosen.

At the end of the process you will have a micro-site that is ready to go online to start making money for you. You will have your first stream of income generator.

By taking the do-it-yourself approach that we guide you through, on a step-by-step basis ,you get on-the-job training that teaches you how to set up your own micro-business and micro-sites.

One must caution someone who is intent on running a micro-business on the Internet and using micro-sites that even though the term micro is use, macro planning is very necessary.

And planning can almost be more important because of the tightly focused sites that a micro-business uses. The business planning guide included in the Drop Ship Guide and the website planning guide that is also included become particularly important because they are made specifically for the purpose of helping people start micro-businesses on the Internet.

As an aside, let me make the comment that most of the publications and assistant that you find available are for small, offline businesses. If you look at the definitions of small businesses used by governments and lenders, you will find a small businesses are businesses with up to 500 employees and millions of dollars in income. The publications printed related to the small businesses are really beyond what the micro-business entrepreneur needs.

So even if you have some of these publications and business planning guides such as those that you can get from the US government Small Business Administration, the material in the Drop Ship Guide. is significantly different because it ignores the off-line business and focuses strictly on running an Internet business.

The difference is very important. You have to focus on internet planning and systems rather than inventory, cash registers and employees.

Read the Drop Ship Guide. for complete information. Click on Drop Ship Guide.