Small Business Help And Training

Micro-Business Marketing

This page provides important marketing tips for Micro-Business owners who use the internet as their source of customers. The micro-business owner has to be particularly efficient first because he lacks a lot of cash and secondly because he lacks a lot of time.

The beginning micro-business owner will tend to do everything by hand. The savvy micro-business owner uses tools. Some of the tools seem pricey, but in the long run they are inexpensive because they pay for themselves and end up being quite profitable.

What follows is a discussion of some of the techniques used by savvy Internet marketers. They are basic and they are essentially all that you need.

Customers come from links to your websites. You get those links in search engines, other websites, and by buying them. Buying links can be expensive if you don't really understand how to use the various advertising systems on the Internet. In any case, there is so much more that you can do rather than paying for advertising to get links.

It is best to focus on the search engines first.

And Make no mistake about it: if you want to speed your site to the top of the search engine listings, you're going to need inbound links. In fact, Google, king of the major search engines, states unequivocally that "the quantity, quality and relevance of links count towards your rating."

And to get those links, use article marketing. Article marketing is a practical, effective way to create inbound links for your site - and it’s far less time-consuming than other link building strategies.

The importance of article marketing cannot be overstated. Why? Because the quantity and quality of your site's inbound links are vital factors in determining your site's position in Google's results.

So, if you write superb content and publish it on your site - and other people link to it - your search engine rankings may improve.

Publish articles on other sites, include a link to your own web pages, and you’ve got another way to increase your site's visibility. The more links you have on other high traffic sites, the more likely you’ll be to attract visits to your own site.

And the benefits go beyond SEO: publishing articles online helps you promote your products and services, position yourself as an expert in your field, and start a dialogue with valuable prospective customers and clients.

In fact, inbound links give you double benefits - first, it boosts your search engine rankings and second, it brings potential visitors direct to your site.

Here are some tools that you can use.

Article Marketing

This is perhaps the most important thing on which you can spend your time. You can submit articles to the article directories, write for magazines, newspapers, blogs and submit your articles to many hundreds of thousands of sites that are interested in getting fresh new content.

The link at the head of this paragraph takes you to one book on article marketing, which book you should really consider required reading. And here is a link to another book that should be similarly categorized, but do to what I know are your probable cash limitations, take as a secondary choice. Article Marketing Domination.

Link Builder

Exchanging links and getting one way back links can be time consuming. Though the neophyte will probably want to do it this way, the neophyte should look at a system like the one in the link at the head of this paragraph. Such a system once again is self-paying and profitable.

Link Directories

Submission to link directories is basic search engine optimization. It can be done by hand. And whether done by hand or automatically, it should be done. The link at the head of this paragraph takes you to an automatic directory submission tool. Consider it very strongly.

Video Marketing

This is disarmingly simple. You make a video and put it into the free video sites such as YouTube. You can get yourself to the top of the search engines, and very quickly, using this technique. And you can get a lot of traffic.

At the head of this article is a link to a system that is used by a savvy Internet marketers. You can start getting traffic within a couple hours by using the system. People who use this system stay with it for a long time simply because they get results.

Important - The tools exist because they satisfy a need that marketers have. Do what marketers do. Use the tools.