Small Business Help And Training

Marketing Plans

Free marketing plan for you to use to make money with your website.

Plus information about marketing plans and gives you a link to a free download of a Marketing Planning Guide for a web site.

marketing plans

Let us first start by defining marketing. Marketing is "The management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy." Business Dictionary

You will need a marketing plan for each website that you have. Your marketing plan will be part of the web site plan.

Note that for a web site "identification, selection, and development of a product" is really the process of chosing your niche and product. For example, see What Should I Sell.

The process of "selection of a distribution channel to reach the customer's place" can be a determinative factor in your choice of web site hosts. For example, if you want to sell through the Yahoo Shopping Network, then you will use the Yahoo Merchant Services for your page hosting.

Items 2 and 3 are closely linked. No doubt all are linked, but 2 and 3, for a web site, are more so.


You are invited to download a free copy of our Web Site Marketing Plan Guide. It is in .pdf format so you will need the free Adobe reader. The Guide will open in a browser window on your computer. Once it does that, simply save it in a directory of your choice. Click on Web Site Markeing Plan Guide .pdf