Small Business Help And Training

SEO Tools Offered By The Bing Search Engine


Link Explorer

The ability to explore link information for any domain is here! Dive deep with this beta tool which allows you to explore links associated with any domain. Simply enter a URL (one at a time) and the tool will supply a list of known links pointing to the specified destination. The default setting will be to display external links pointed at the specified URL, though this can be switched to show internal links as well.

Users can also change the scope to show links pointed to either a domain, or an individual URL. If desired, a webmaster can enter specific anchor text they’d like the tool to locate as well, thus displaying the inbound links associated with the anchor text sought. A further refinement allows the system to perform an “additional query”, allowing you to drill in on specific keywords which appear on pages of other sites, which point links at you.

SEO Analyzer

Get SEO analysis direct from Bing! Going well beyond listing duplicate or missing this tool has approximately 15 SEO best practices in place. It will scan any URL you enter from one of your verified domains and build a report to let you know if the page scanned is in or out of compliance with each best practice.

This is an on-demand tool which can scan a single page at a time – making it great for checking new pages to understand where more work may be required.

SEO Reports

Using the same SEO best practices as the new SEO Analyzerbeta tool, the SEO Reportsbeta tool will run an SEO report every other week for any domains verified in your account. These reports provide aggregated counts of all the issues found, across each of the websites scanned:


Fetch as Bingbot

See your page as Bingbot does! This tool will allow a webmaster to request Bingbot to crawl a specified page and display the page as the crawler sees it. This could help a webmaster to understand if Bing is actually reaching a page and, since we supply the code we see when we retrieve it, the tool makes troubleshooting easier:

Canonical Alerts

Canonical Alerts have been enabled because we see a lot of misuse of the rel=canonical tags. Consequentially, this new alert can help protect you should you make a mistake implementing your canonicals.

An example would be a situation where all canonicals point to your home page, essentially telling us your entire website is now a single page. In such a case, Bing will send you an alert in your Bing Webmaster account, and email it to you if your Bing Webmaster Tools communication preferences are set to receive alerts.

Updated: URL Removal Tool

The updated URL Removal Tool allows webmasters to quickly block a page from appearing in a Bing SERP and will work much in the same way as before. The main change involving this tool is that the block applied will now expire in 90 days. This will allow a blocked page to reappear in the SERP, however, as most blocks are applied to pages removed from websites (which return a 404 code) this should be just fine for two primary reasons:

Within that 90 days, Bing willl have recrawled the website several times, seen the 404 code on the old URL and naturally let it fall from the index

Eight days prior to the block expiring, Bing will email the webmaster (at the email provided in their account) to alert them and give them the option to renew the block for another 90 days (there are no limits on the number of renewals that can be made)

Keyword Research Tool

This has been expanded this to allow multiple entries (one per line) which will all run at the same time, helping to speed up your keyword research projects: